Naomi Osaka pairs up with Serena with Nike deal

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Sports apparel giant Nike has announced a deal with World number one women’s tennis star Naomi Osaka. She joins former world No. 1 Serena Williams on the Nike’s endorsement roster.

The Japanese, who had previously been tied to rival Adidas, will first wear Nike gear at the Stuttgart Grand Prix later this month, the U.S. sportswear maker said on its website.

Two-time Grand Slam winner and current World No. 1 Naomi Osaka has joined Nike’s elite roster of professional athletes, the US brand has stated on its website.

“As we continue to inspire millions of athletes to chase their crazy dreams, Naomi is an incredible talent to add to our roster and help drive our commitment to inspiring a new generation of female athletes,” says Amy Montagne VP, GM of Global Categories. “We are thrilled to have her join our team.”

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In addition to her tournament triumphs, Osaka is the first Japanese-born player to rank No. 1.

“I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” says Osaka. “Nike has a legendary track record of writing history and I look forward to being a part of those moments for many years to come.”

Osaka’s deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22.

Osaka’s ascent to the top of the women’s game has made her a hot marketable commodity for the world’s top brands. She already has deals with Japanese airline All Nippon Airways, car manufacturer Nissan and watch company Citizen, among others.

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