Nazara plans to launch eSport league in India, invest $20 mn

Mobile games publishing company Nazara Games has said that it will invest in an eSport league focused on the Indian market.

It plans to invest $20 million over the next five years to help develop an eSport ecosystem in the country, the company said in a statement. The new company will be a fully owned subsidiary of Nazara Technologies.

The company will focus on the three key pillars for online gaming. A content platform that can help draw the online gaming community will be one of the keys to its plans. A professional league and a clutch of professional teams that will be supported by the company will be the other two key ingredients it will focus on.

The league will provide eSport enthusiasts with professional coverage of the eSport industry in different ways – WebTV, guides, forum and others.

“Asia-Pacific accounts for 44% of the audience and is the fastest growing region globally. Given, improving internet connectivity in India today, launching an eSport league seemed the perfect way to reach out to the large group of eSports enthusiasts in India,” Nitish Mittersain, Founder & MD, Nazara Technologies said.

eSport has caught the fancy of a lot of companies around the world. According to Statista, eSport market is expected to generate $465 million in revenues for 2017. The amount could increase to $1.07 billion by 2019.

The number of players associated with a particular game is critical to its popularity. Statista figures suggest that League of Legends has 67 million registered players while World of Tanks has 60 million. Call of duty has nearly 40 million while HearthStone has nearly 30 million subscribers.