The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
According to the Sports Business, the new sponsors for the league’s third season are gaming retailer GameStop, memorabilia company Jostens, software brand SAP and watchmaker Tissot. Both SAP and Tissot are also sponsors of the NBA.
Apart from Jostens, the league’s Official Ring Partner, which supplies the winning team with customised championship rings, the new sponsors will receive bespoke assets to enhance their official designation.
As the Official Video Game Retailer, GameStop is also the Presenting Partner of Draft Clash – an event that highlights the top NBA game rookies against seasoned veterans. It will also promote NBA 2K League broadcasts on GameStop channels, including GameStop TV.
As the Official Business Analytics Software Partner, SAP is also the Presenting Partner of the official NBA 2K League stats website. In addition, SAP will deliver statistical insights to fans during league broadcasts and on the league’s social channels.
As the Official Watch and the Official Timekeeper, Tissot will present the league’s virtual in-game shot clock and buzzer beaters as they occur. Tissot will also sponsor a content series called ‘24 Seconds With’ where the hosts spend 24-seconds with a player, coach or NBA 2K League personality or guest.
The four sponsors join the following brands on the league roster: Anheuser-Busch, AT&T, Champion Athleticwear, HyperX, Panera Bread, Raynor Gaming, Scuf Gaming, Snickers and Stance.
The 2020 NBA 2K League season tipped off 5 May with 23 NBA 2K League teams competing in remote gameplay from their local markets.