National Basketball Association (NBA) has announced a new multi-year partnership with MGM Resorts International.
The multi-faceted deal will see the US-based global hospitality and entertainment company and gambling giants become the official gaming partner of the NBA and WNBA.
The partnership marks NBA’s first with a sports betting operator in the U.S. and is the first of its kind between MGM Resorts and a major professional sports league. The precise length and financial terms of the deal were not disclosed. According to ESPN, it is worth $25 million and will be paid over three years.
Under the terms of the agreement, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States. MGM Resorts and the NBA will partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing. The two parties will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.
NBA Commissioner Adam Silver said, “As the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this ground-breaking partnership. Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.”
MGM Resorts International Chairman & CEO Jim Murren, said, “The NBA has always been an innovator at the forefront of sports evolution, and MGM Resorts is thrilled to partner with the league to revolutionize sports betting in the United States. Integrating the NBA’s assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instil more confidence in knowing that our data is directly from the NBA.”
In 2017, MGM Resorts purchased the WNBA’s Las Vegas Aces after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces are Las Vegas’ first professional basketball team and play their home games at MGM Resorts’ Mandalay Bay Events Center.
The company has been the title partner of the MGM Resorts NBA Summer League the last two years.