NBA side Golden State Warriors star Stephen Curry is going to foray into Hollywood. The basketball star-owned Unanimous Media has closed a landmark deal and wide-ranging partnership with Sony Pictures Entertainment.
Sony Pictures Entertainment has announced the that it has closed a multi-year development and production deal with superstar athlete Stephen Curry across its film, television, and worldwide partnerships operations in the biggest media deal of any athlete to date, the American entertainment company has stated in its official release.
Curry’s newly-formed production company, Unanimous Media, founded by Curry and partners Jeron Smith, Chief Executive Officer, and Erick Peyton, Chief Creative Officer, will leverage the diversity and breadth of the studio’s content platforms to develop and produce film and television projects with a focus on family, faith, and sports themes. The deal will extend to opportunities in partnerships, electronics, gaming, and virtual reality. Curry’s production headquarters will be located on the Sony Pictures studio lot in Culver City.
Tom Rothman, Chairman, Sony Pictures Motion Picture Group said, “Steph is a transcendent figure in current culture. His wide-ranging content creation interests overlap well with our varied businesses and we have been equally impressed with his team. We are honoured to have been drafted and now we know how lucky Golden State feels every day.”
Chris Parnell, co-president Sony Pictures Television said, “We’re thrilled to work alongside Steph to bring his positive, affirming brand to create content in the scripted and non-scripted television landscape. He’s tapping into his drive and creative energy on the court to expand to horizons off the court and we’re honoured to be a part of it.”
Point guard for the Golden State Warriors and two-time NBA MVP, Stephen Curry stated, “I’ve been blessed to have this platform and I want to use it to affect the world positively. Partnering with Sony to share inspiring content with a global audience was a foregone conclusion.”
Unanimous Media CEO and Curry’s brand strategist, Jeron Smith, said, “Sony’s broader ecosystem perfectly aligns with our mission, vision and position. The essence of who Stephen is centered around inspiration and while there’s an immense opportunity here, we see this as an anomalous adaption of social entrepreneurship. It’s deeper than just business.”
Bryan Smiley, vice president, production, Columbia Pictures shepherded the deal and will oversee production and development with Unanimous Media for the motion picture group. Jeffrey Godsick, executive vice president, brand strategy and global partnerships, will oversee partnerships and brand extension opportunities across Sony platforms. Chris Parnell, co-president of Sony Pictures Television, will oversee television projects with Unanimous Media in both the scripted and non-scripted space.
Unanimous Media is a multimedia production company that produces television, film and digital content centered around family, faith-based and sports storytelling. Led by Stephen Curry (Founder), Jeron Smith (CEO) and Erick Peyton (CCO), Unanimous Media will further expand Curry’s vision to create and disseminate inspirational and authentic stories to the world.