Non-banking financial company InCred has signed Rahul Dravid as brand ambassador. The Wall, in spite of having hanged his cricket gear, stays intact in the Indian cricket scenario, building future stars for the nation as the junior India coach. His presence and persona still epitomize credibility and reliability. The traits that make Mr Dependable of Indian cricket the best face to represent faith and credibility – the key essentials for the business of finance.
These are the traits that establish the best connect between the InCred brand and their ambassador on board Dravid, who also brings the trust factor to the table for a finance business enterprise.
The NBFC is primarily in the business of providing home, business, education and SME business loans. The value of the deal is not disclosed.
Cricket and financial sector enterprises have gone hand in hand to promote brands. The list is long and impressive.
Dravid himself in the past was roped in by Bank of Baroda during 2005-2006. Now, badminton icons PV Sindhu and Kidambi Srikanth are the faces of the public sector bank.
India’s biggest brand icon Virat Kohli is endorsing Punjab National Bank, Sachin Tendulkar has been associated with Aviva Life Insurance and Royal Bank of Scotland, Shikhar Dhawan is the brand ambassador for Canara Bank, Kapil Dev once was the face for the Standard Chartered bank campaigns, Sunil Gavaskar and Sania Mirza have stood for Deutshe Bank.
In health and life insurance sector, Mahendra Singh Dhoni had endorsed Exide Life Insurance while Birla Sunlife Insurace have had Yuvraj Singh as an ambassador.
Another NBFC, RK Global too had extended endorsement deals to Suresh Raina and Gautam Gambhir.