Veteran media professional Neeta Thakare has been roped in as Business Head by the sports business news intelligence web platform InsideSport.co. Thakare will be responsible for driving the company’s business strategies, marketing and sales.
Thakare is a seasoned media professional with expertise in broadcasting, marketing, event management and sales. She has handled various other key sales, managerial, business development, marketing and business strategy portfolios with numerous prominent media and broadcast business corporates. Thakare was also associated with TheOneAlliance (earlier known as SETDiscovery) as Vice President, Strategy (Affiliate Relations); she was Senior Vice President, Distribution at BAG Films; and Vice President, Content Innovation, at Digital Entertainment Network (DEN).
“We are into a very niche sphere of sports news business with InsideSports.co. Our news coverage is primarily about connecting B2B news consumers in the business of sports. Hence, the marketing and sales strategies for this platform need to be different from the requirements of a majority of the broadcast and publishing houses. With her rich, experienced background, Neeta brings on board that required specialization to connect with the right consumer,” said Ashish Chadha, Founder Director, InsideSport.co. “Under her leadership, we look forward to create a niche platform for specific sports marketing needs that would provide the brands a direct connect with their targeted clientele,” he added.
Thakare said of her new role: “The Sports industry is evolving rapidly in India. The emergence of premium commercial sports properties has made the business of sports an extremely competitive world. Thus, it is an interesting space to be in at this point of time. I look forward to an exciting journey with Insidesport.co.”
Thakare will operate from the company’s Mumbai office.