Netflix takes cricket route to target Amazon

Netflix takes cricket route to target Amazon

Two of the leading global OTT players are using cricket as the weapon to edge past the other in their turf war. Re-establishing the fact that cricket and fiction is a gig that has fancied all.

After a gripping tale of cricket and corruption brought by the Amazon’s “Inside Edge”, rival Netflix has announced “Selection Day”- a new original series title based on the Booker Prize winning author Arvind Adiga’s book.

Mumbai-set “Selection Day” is a story of cricket and corruption based on the novel of the same name by Booker Prize winning author Aravind Adiga (“White Tiger”).

The series will be produced in partnership with Seven Stories; the U.K. based Production Company of filmmakers Sharon Maguire and Anand Tucker. It is part of the ALL3Media group. “We are excited to be expanding our slate of originals in India. These projects have specifically local subjects, but will be great for our global audience, and are supported by world class talent.” said Erik Barmack, VP of international original series at Netflix.

“When I first read Selection Day, I was completely overwhelmed by the scale and ambition of Aravind’s vision – and moved to my core by its emotional power…We are delighted to be working with Netflix on what feels like a new chapter in the age of global storytelling, and we are bowled over by Erik and his team’s passion for this story,” said Anand Tucker, CEO of Seven Stories.

Cricket is also the focus of Netflix rival Amazon’s recently launched “Inside Edge.” A tale of fictional cricket league team, “Mumbai Mavericks” also had corruption as its core theme. Set in a landscape of conflicting interests, the show displayed selfishness almost as a virtue, where sex, money, and power were mere means to an end.

The show released on 10 July with huge spends on advertising and promotions is reportedly up for many more seasons. The show was produced by Farhan Akhtar and Ritesh Sidhwani’s production house, Excel Entertainment.

It is quite apparent that both the OTT players are ready to play big with original content. The digital market is ripe for growth and both are investing significantly. The war between these global OTT giants will be a prolonged one. The content creators and marketers are the outright winners.