Netmeds will be the title sponsor for the One Day International (ODI) and T20 International series between India and hosts New Zealand from January 23 to February 10.
Commenting on the association, New Zealand Cricket Spokesperson said “It’s been a brilliant couple of weeks for the BLACKCAPS with Test and ODI series wins over Sri Lanka and as the might of India’s men and women’s teams come to our shores later this month, it promises to be an exciting month of cricket. With health and wellness forming such an integral part of the sport, we’re excited to have as Title Sponsor of India’s tour of New Zealand, Netmeds – a brand which has been taking giant strides in its quest for superior healthcare.”
After a historic win in Australia, Team India is well established as a world-class team, and Netmeds is pleased to lend its name to yet another exciting international tournament that is sure to showcase the squad’s talent to a global audience.
“This is a landmark year in Indian cricket, and Netmeds’ commitment to fitness and good health through association with marquee cricket events is testimony to the brand’s investment in activities that showcase excellence. Contributing to Team India’s success at the historic Australia series was a high degree of focus, commitment, leadership and passion, all qualities that Netmeds strives to emulate in its quest to deliver superior healthcare. We are proud to continue to support Team India in New Zealand and the Netmeds Cup tradition,” said Pradeep Dadha, Founder & CEO of Netmeds.
Anand Pathak, Director- Marketing, Netmeds added, “This is a golden period for cricket in India, and we have one of the most dynamic cricket teams that is making the country proud with outstanding performances. That is our goal too – outstanding delivery and superior service. Our successful ongoing partnership with MS Dhoni expresses the ethos of the brand through heart-warming campaigns. The message we want to deliver is, like Dhoni for Team India, Netmeds too is always there for India.”
The deal is fecilitated by Indian sports marketing agency and NZ Cricket commercial rights partners Twenty First Century Media.