Technology product and service provider NeuLion, a Long Island-based digital video service will stream Saturday’s Floyed Mayweather-Conor McGregro fight to more than 180 countries around the world for rights holders like UFC, Sky Sports, Sky New Zealand, and Eleven Sports Network.
The company’s name is not, and will never be, as familiar as these licensed broadcasters. However, the company will be playing more crucial role with its technology and manpower to get the live stream of the fight to millions of people in almost 200 countries.
The global rights holders are using the NeuLion Digital Platform for the live streaming of the four-fight Showtime pay per view event. The company will ensure that each licensed broadcaster delivers the fight uninterrupted into its respective licensed territory.
“These partners recognize the value of our depth of global experience and continued focus on delivering outstanding quality,” Roy Reichbach, President and CEO of NeuLion, has said in a statement. “To be working with four fantastic NeuLion partners for the streaming, purchasing, and fan experience for one of the largest online events of the year, is very exciting for us.”
NeuLion has also designed and developed the consumer experience for the UFC, Sky Sports, Sky New Zealand and Eleven Sports Network fans to interact with as they watch the live streaming of the fight on web, mobile, tablet and other connected devices.
The company is no stranger to streaming live sporting events, with customers such as the NFL, NBA, the Tennis Channel, and the English Football League. The company’s biggest audience to-date came during the 2014 FIFA World Cup, when NeuLion worked with Univision to stream matches for the Spanish-language audience in the U.S., pulling in a collective 10 million unique views over the tournament, including 1.6 million for the most-watched match.