Never Stop Learning. This is the message the Indian cricket delivers in an upcoming campaign video for their title sponsors – BYJU’s learning app. The 45-second video features skipper Virat Kohli along with Rohit Sharma, Shikhar Dhawan, KL Rahul, Ravindra Jadeja, and Rishabh Pant.
The holistic campaign to promote the world’s leading digital learning application highlights the importance of “learning” as the players in Team India’s blue flannels narrate how their playing kit with the BYJU’s logo becomes much more than a mere jersey for them.
“I am not just a player. I am a student. In this jersey, I learn how to win with grace. Or lose! But never lose face. I learn that victory is best shared and sorrows are best well left. I learn how to ride the highs. I learn how to hide the lows. Every match, every innings it has taught me to carry the weight of a billion budding dreams,” states the narrative in the yet to be launched campaign.
Byju’s in July this year had replaced Oppo as the team India title sponsor as the Chinese smartphone brand had prematurely opted out of its deal with the Board of Control for Cricket in India.