New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli. The brand has also launched exclusive Kohli Signature Headgear. The Kohli Signature Headwear collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era.
Regarded as one of the finest batsman in the world, Kohli has launched his Signature Headwear Collection with New Era at a grand event in Mumbai on Monday. West Indies and Chennai Super Kings all-rounder Dwayne Bravo also attended the event with Kohli. The headwear, branded with the One8 and V logos, has gone on sale exclusively via Jabong in India and neweracap.eu in Europe from Monday, 16 April 2018.
“I have tried to keep things pretty simple because that fits with my style,” Kohli said about the collection. “Inspired by what signifies me, this collection is for more than just my fans – it’s for anyone who is passionate about what they do, who lives a boundless life and loves headwear.”
The lifestyle-led headwear line embodies Kohli’s personal aesthetic with the use of understated colours and the inclusion of his One8 and V logos across the 9FIFTY, 39THIRTY and trucker silhouettes.
“Virat is one of the world’s finest athletes who inspire millions of fans worldwide,” said EMEA, New Era, vice president Paul Gils. “He joins us at a very exciting time for the brand as we continue to build our presence in India.”
“Virat’s style quotient and following is there for all to see on a global scale. New Era are the largest headwear licensing company in the world. Their successful associations with the biggest leagues and teams globally are a testament to their quality and commitment. So bringing these two powerhouses was easy!” said Corner Stone CEO Bunty Sajdeh, who manages Kolhi’s commercial interests.
“Jabong will be the exclusive partner for the Virat Kohli caps’ online sales. Era has been a prime partner of ours. The headgear category is associated with a young and urban audience in the context of sports and popular culture which is the perfect fit for our brand,” said Kalyan Kumar, Chief Merchandising Officer, Jabong. “We are excited about taking this relationship with New Era forward by being the exclusive online partner for the Virat Kohli caps.”
New Era has been handcrafting the finest headwear in the world since 1920. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe.