Brazilian football star Neymar has been announced by Chinese electronics brand TCL as global brand ambassador.
The endorsement deal runs for two years and will see the 26-year-old star in TCL television and print commercials to promote the company’s TCL Multimedia TV business and TCL household appliances. He will also participate in various online and offline marketing campaigns for the brand.
Neymar, who became the world’s most expensive football player last year August when Paris Saint-Germain (PSG) purchased Barcelona star for €222 million ($275m), will also work with TCL on a series of charity-focused initiatives.
The deal is the latest personal endorsement signed by Neymar after partnering with mobile technology company Digible in January to launch a new app. Neymar, in 2017, has also signed deals with Brazilian coffee brand Pilão and domestic smartphone manufacturer Quantum.
Neymar is also sponsored by Nike, Gillette, Panasonic, Red Bull and Beats by Dre (Beats Electronics). According to Forbes, the young footballer’s annual earnings from these endorsement deals is estimated at $ 22 million.
Neymar, expressing excitement over this alliance, said, “I am thrilled to be partnering with TCL. It was an easy decision for me. I share similar values with TCL – the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bring the global sports community together through football.”
Tomson Li, Chairman and Chief Executive of TCL Corporation, said, “We are delighted to welcome this outstanding, talented young athlete to the TCL family. Neymar Jr is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation.
“With sports fever set to spread all over the world this year, Neymar Jr is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers.”