NFL 2019 has generated an unprecedented $4.48 billion in television advertisement revenue during the 2019 regular season.
According to iSpot.tv data, reported by several publications, the NFL revenue between September 5 and December 29 last year. The advertisements during league broadcast reportedly recorded 157.0 billion impressions, up 11% from a season ago, resulting in a 14% year on year revenue growth for the league.
The number of ad airings during NFL broadcasts climbed more than seven per cent to 32,000+.
The automotive industry, spearheaded by the brands like Toyota and Hyundai, reported to have spent $605.2 million on commercials. More than US$500 million came from companies in the insurance industry, while electronics and communication firms spent an estimated US$351 million.
|NFL 2019: TOP 10ADVERTISERS|
figures in million dollars
American telecommunications giant Verizon, which is also an NFL sponsor, was the top-spending company, shelling out an estimated $150.6 million to advertise during coverage of games. Insurance firms Geico, Progressive, and State Farm also spent more than US$100 million on ad spots, with Japanese carmaker Toyota completing the top five biggest-spending advertisers.
The study comes ahead of this season’s Super Bowl, which on Fox Sports has attracted as high as $5.6 million for a single 30-second slot during the live broadcast.
The rise in ad spend, according to Sportspromedia report, also coincides with a ratings boost for the NFL, with the league’s broadcast partners – Fox, CBS, NBC and ESPN – reporting increases in viewership during the 2019 regular season.
According to data seen by CNBC, the NFL recorded a five per cent increase in TV viewership during the campaign, reaching an average of 16.5 million viewers per game and a total audience of 180 million.