The match tickets at the NFL Super Bowl LIVE in Miami next month can well become a piece of history as this may well be the last time that the fans will have to possess physical tickets to enter the stadium.
In Miami this year, 10,000 fans will be using their phones for passes, double the figure from last year, according to The Athletic.
Bobby Gallo, the NFL’s senior vice president of club business development, has said that the league is nearing 100% mobile entry for the Super Bowl, which could come as soon as 2021 in Tampa.
“We believe we’re very, very close. As you can appreciate, it’s just with that event being the single, biggest and greatest sporting event I would say in the world, you just want to make sure that everything is where it needs to be… But I’d say we’re very close,” Gallo said.
Gallo though has assured that even if the league goes for 100% digital tickets for the Super Bowl, there will still be something for collectors. “If and when we go fully mobile, part of our plan is still to provide the fans who attended the game with a commemorative ticket of their seats so that …they still get that souvenir or that memento because that’s the question that we get asked a lot,” Gallo is quoted as saying.
While mobile ticketing has quickly spread across the sports industry, the NFL had cautiously backed into the technology before this season. In 2019, via its partner Ticketmaster, the league adopted a new digital ticketing approach, which encourages fans to use their mobile devices. That led to the number of fans using their phones to get into games to increase from eight million in 2018 to 10.5 million in 2019, which is roughly two-thirds of all tickets , The Athletic has reported.
The number of NFL teams that are currently mobile-only doubled to 10, with another six expected to do the same next season, states the report.