NFL’s rival American football league nets sponsorship deal with MGM Resorts

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US-based global hospitality and entertainment company MGM Resorts is set to become the first ‘Official Sports Betting Sponsor’ and investor in a new American Football league, ‘The Alliance of American Football’, touted as among the rivals to the National Football League (NFL)

Under a the terms of the three-year agreement, The casino and sportsbook operator will provide its interactive sports betting platform to the Alliance fans with in-game and traditional sports betting in states where sports gambling is legal.

The Alliance – founded by television and film producer Charlie Ebersol, and NFL broadcast analyst Bill Polian – is building a bespoke media and technology platform as part of the league’s launch in February 2019. Fans will be able to stream Alliance matchups for free through its first-of-its-kind app, while accessing integrated gaming opportunities.

MGM’s investment is a bet that the combination of live sports, real-time second-generation stats and fan engagement will expand its customer base.

Also Read: NBA signs MGM Resorts as official gaming partner, deal estimated at $25 million

The Alliance will feature eight teams with 50-player rosters playing a 10-week regular season schedule, followed by two playoff rounds and culminating with the championship game the weekend of April 26-28, 2019, one week following the NFL’s Super Bowl LIII championship game

The eight teams participating in the inaugural season include: Alliance Orlando, Alliance Atlanta, Alliance Memphis, Alliance Salt Lake, Alliance Phoenix, Alliance San Diego, Alliance Birmingham, and Alliance San Antonio.

Also Read: NFL set to make $2.3 billion from legalised betting: Nielsen