Nike has signed a renewal deal with UK Athletics to extend the existing kit sponsorship deal until 2030. The deal will see the American sportswear giant continue to be the official team wear supplier to British athletes and para-athletes outside the Olympics.
The agreement between UK Athletics and Nike, first signed in 2014 after British Athletics split from Adidas, had been due to expire in 2020.
It is claimed the deal is worth around £15 million ($19.5 million/€16.5 million), insidethegames.biz has reported. Nike will also increase its support of the British Athletics’ Futures Programme, which funds the development of the next generation of athletes in the UK.
Niels de Vos, chief executive of UK Athletics, said: “We are delighted to announce this significant contract extension with Nike until 2030 in one of the strongest ever collaborations for athletics in the UK. As well as its apparel and kit ensuring our athletes look and feel the part when representing the nation, its investment in the Futures Programme demonstrates real commitment to supporting the next generation of British athletes.
“This commitment to British Athletics is a brilliant platform of support for the sport to move forward with. We’re looking forward to collaborating with Nike further over the next few years on some exciting projects.”
Bert Hoyt, vice president and general manager of Nike EMEA, added: “We are excited to extend Nike’s successful partnership with British Athletics; a partnership that will see us deliver innovation at every level of the sport, from grassroots programming to elite level competition. This is a statement of commitment to the sport and supporting world class athletes – investing in the talent of today and tomorrow.”
The announcement comes on the sidelines of the 2017 International Association of Athletics Federations World Championships in London, which got underway last Friday and wraps on 13th August, Sunday next.