Nike has announced the launch of Nike Hyper Court, an on-court digital experience that unlocks basketball training content for free, without the need for data.
The first courts feature Nike’s top NBA players in James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving, and their murals grace the initial five Hyper Courts.
Nike Hyper Court is a joint venture powered by Google, where users who connect on site to Nike Hyper Court wifi with their smartphones are able to access the exclusive HD content and choose drills they can do when they want to play like James or Durant.
Miguel de Andrés-Clavera, Google creative technology lead, said: “Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering basketball players and youth.”
Nike, Southeast Asia & India senior marketing director, Bulbul Khera said: “We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport.”