Nike named sporting world’s most marketed brand in social media Global Sportswear giant Nike has been named as world’s most marketed brand in social media. Nike is followed by Emirates in the SportsPro’s inaugural list of World’s 50 Most Marketed brands on Social media.
Nike has received value equivalent to almost $461 Mn on Social media engagement through their sponsorship deals, endorsements by the athletes and social conversations related to the brand.
Emirates is number 2 in the list followed by Adidas, Moster Energy and Red Bull at No. 5.
The World’s 50 Most Marketed Brands list is powered by Hookit’s SportGraph™ and computer vision technology, which assesses sponsorship value by tracking the social activity of every major professional athlete, team and league, totalling over 500,000 accounts. To arrive at the total value received by each brand, Hookit examines two key metrics – potential value and promotion quality – which are multiplied together to determine a discounted Adjusted Ad Value (AAV).
For this list, all social and digital posts from professional athletes, teams and leagues between 1st August 2019 and 1st August 2020 were examined for brand promotion. Over 25,000 sports organisations and athletes posted during this period, promoting more than 7,000 brands across platforms including Facebook, Instagram, TikTok, Twitch, Twitter, VK, Weibo and YouTube.
Messi on top, Kohli 4th and Rohit Sharma named at number 8th in the SportsPro World’s most marketable athletes list
Earlier publication has published the World’s most marketable athletes list where top Indian cricket stars Virat Kohli and Rohit Sharma are in top 10 of the list. In the world’s most marketable athletes list released by SportsPro and Powered by Nielsen as well both are competing hard. The most marketable athletes list released today has perched Virat Kohli at No. 4 and Rohit Sharma of Mumbai Indians at number 8th position.
International soccer icon Lionel Messi has been named as the world’s most marketable athlete for 2020. The FC Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 most marketable Athletes powered by Nielsen.
American basketball great LeBron James, Indian cricket captain Virat Kohli and Canadian tennis player Bianca Andreescu round out this year’s top five, with the latter named as the top-ranked female athlete. India’s Rohit Sharma is at No. 8th in the list
This year’s 50 Most Marketable (50MM) Athletes list is powered by Nielsen’s proprietary athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.
World’s 50 Most Marketable Athletes powered by Nielsen – the top ten:
Lionel Messi – Argentinian, 33, Soccer
Cristiano Ronaldo – Portuguese, 35, Soccer
LeBron James – American, 35, Basketball
Virat Kohli – Indian, 31, Cricket
Bianca Andreescu – Canadian, 20, Tennis
Neymar Jr – Brazilian, 28, Soccer
Khabib Nurmagomedov – Russian, 32, MMA
Rohit Sharma – Indian, 33, Cricket
Mohamed Salah – Egyptian, 28, Soccer
Paulo Dybala – Argentinian, 26, Soccer
The World’s 50 Most Marketable Athletes list is powered by Nielsen’s athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.