Nippon Paint has announced a sponsorship deal with the Tamil Nadu Premier League.
Nippon Paint, promoted as Asia’s real No. 1 paint, has inked the dealthe co-powered by category of brands
“Cricket is not only the most celebrated sport in Tamil Nadu but also a favourite pastime for athletes, aficionados and fans. Predicated on turning passion into profession, TNPL’s growth in the last 3 years in terms of viewership, player development and fan engagement is testament that it is an impactful media property for branding, both online and offline. We are happy to be the co-powered by sponsor and look forward to supporting Tamil Nadu Cricket,’’ said Mahesh S. Anand, President, Nippon Paint (India).
The deal is facilitated by sports marketing agency TCM.
The fourth edition of TNPL has started yesterday (Friday) at Dindigul with the home team – Dindigul Dragons – defeating former champions ‘Chepauk Super Gillies’ in the closely contested match.
The fourth edition of the Tamil Nadu Premier League is being played in 5 cities with 8 franchises and over 100 players from across the State.
India Cements’ brand Shankar Cement is the title sponsor of the Tamil Nadu Cricket Association-owned league, which also has on board brands like Sharon Ply, SNJ VSOP, BKT Tyres, Sin Denim, fantasy cricket website Dotball.com, online pharmacy Netmeds, TVS and Sprite.