Nitin Kukreja is back to the mainstream administration as the Chief Executive Officer of the IQuest Enterprises.
IQuest Enterprises is an enterprise of serial entrepreneur Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to sports.
While confirming his new appointment, an excited Kukreja told insidesport.com, “I have always used opportunities to do something new. This one leverages my past experience in a lot of things that I have done (as an investment banker, auditor, and sports broadcast professional), which will give a very entrepreneurial quest to my new assignment.
“It is an investment holding company that has a presence across multiple industries. It is present in pharmaceuticals, infrastructure, hospitality, technology apart from sports. The company has a strong presence in sports with investments in the kabaddi (Pro Kabaddi League), the football (Indian Super League) and the badminton (Badminton League) teams. There is a variety of things to do,”
As the Sports Head at Star Sports, Kukreja was instrumental in the addition of mega sports IPs like the Indian Super League and Pro Kabaddi League to the Star Group portfolio.
Kukreja, a qualified chartered account, prior to his long stint with Star India has been an Investment Banker and served in Private Equity divisions of Morgan Stanley and the Audit and Assurance division of PricewaterhouseCoopers. He has also been an advisor for Prime Minister Narendra Modi’s Khelo India programme.
IQuest sports portfolio includes the Pro Kabaddi League team Tamil Thalaivas, Indian Badminton League franchisee Bengaluru Blasters and Kerala Blasters in the Indian Super League.