Sachin Tendulkar is inspiring millions of his fans to get fit. The Master – on a professional endorsement duty – takes a dig at fans giving excuses in a hashtag #NoExecuses campaign.
Sachin is part of the IDBI Federal Life Marathon 2017 promotional campaign. He is promoting the events to be held at Mumbai, Kochi, Delhi and Kolkata with a message to the society, inspiring his fans to run for staying fit. The iconic cricketer is the face of the Federal Life Insurance Marathon. He is persuading people to run. Sachin has tweeted a campaign video #NoExcuse where he is asking people to tag their friends who make excuses to exercise and get fit as he promotes the IDBI half marathon.
Sachin tweeted out to his fans and followers, “Have friends with many excuses not to get fit? Tag them using #NoExcuses with their cities & mobile no & I may call to give them a pep talk!” the video has Sachin talking about the importance of fitness and asks people to make it a point to have a fitness routine that helps them stay healthy.
The IDBI Federal Life Insurance Mumbai Half Marathon will be held on August 20, 2017, while the Spice Coast Marathon in Kochi will take place on November 12, 2017. IDBI Federal Life Insurance Marathon in Delhi and Kolkata will be held in 2018. The Kolkata Full Marathon by IDBI Federal Life Insurance Marathon will be held on February 4, 2018, while the New Delhi Marathon will take place on February 25, 2018.
— sachin tendulkar (@sachin_rt) 10 July 2017
The likely call from the God of Cricket has been a hit ploy that has generated tremendous response to the video. The video post is aimed at getting people gear up to participate in long-distance races.
Sachin ever since his retirement has been active on taking up social causes. Also a Member of Parliament, Sachin had transformed the lives of Puttamraju Kandriga village in Andhra Pradesh after adopting it for development from his MP fund. Thereafter, he has also adopted another village, Donja in the Osmanabad district of Maharashtra.