The Olympic Channel, IOC’s OTT Internet TV service, has announced a multi-year agreement with Snap Inc. to reach millions of Snapchatters worldwide with the objective to engage new audiences and millennials with the Olympic Movement.
Under the terms of the agreement, Olympic Channel’s original programming for shows will be made available on Snapchat’s Discover page and assets for creative tools. In addition, Snapchat will produce stories featuring archival footage provided by the Olympic Channel team, in collaboration with Olympic rights-holding broadcasters during the upcoming Olympic Winter Games PyeongChang 2018.
Beginning Tuesday, 30 January, Snapchatters can watch the worldwide premiere of the new Olympic Channel original series Far From Home on Snapchat’s Discover page in English and Spanish. The series will then debut on the Olympic Channel global digital platform on 5 February. The multi-part series features unlikely Olympic hopefuls who face financial, political and cultural hurdles as they attempt to qualify for PyeongChang 2018.
The Olympic Channel will also work with Snapchat on creative tools that feature Olympic-themed Lenses, Filters, and Stickers including for PyeongChang 2018. Starting 9 February, Snapchatters worldwide will be able to use Face Lenses featuring the Olympic Channel and PyeongChang 2018 logos, and Stickers featuring Soohorang, the official mascot for the Olympic Winter Games.
Mark Parkman, General Manager of the IOC’s global Olympic Channel, said, “As the Olympic Channel continues to evolve, we are dedicated to creating more personalised experiences for our viewers as we continue to expand our global footprint. We’re excited to begin this new collaboration with Snapchat which will allow us to capitalise on its unique distribution platform and creative tools through bespoke, youth-oriented content that reaches our common target audiences.”
Ben Schwerin, Snap’s Vice President of Partnerships said, “We could not be more excited to collaborate with the Olympic Channel to bring exclusive content from one of the most well-known brands in all of sports to Snapchatters worldwide. Alongside the Olympic Channel, we hope to inspire our community with the spirit of the Olympic Movement this February and well into the future.”
Future plans that the Olympic Channel and Snap will endeavour to collaborate on include activations outside Games time as well as the upcoming Buenos Aires 2018 Summer Youth Olympic Games which features young athletes aged 15-18.
The Olympic Channel is a global media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.