International Olympic Committee and its official timekeeper for the Olympic Games Omega has announced to extend their partnership through to 2032. This will also mark the 100 years of world sports oldest continuing association, which had started with the 1932 Los Angeles Olympics.
The announcement was made at The Olympic Museum in Lausanne, Switzerland, by IOC President Thomas Bach, Swatch Group CEO and Chairman Omega Thomas Bach, and president and CEO, Omega Raynald Aeschlimann.
Omega is the first Worldwide Olympic Partner to commit to the Olympic Movement through to 2032. The extension marks 100 years since the start of Omega’s relationship with the Olympic Games, which dates back to the Olympic Games in 1932 in Los Angeles.
The partnership will continue the commitment by Omega to provide cutting-edge timing, scoring, and in-venue results system and equipment, which are critical for the success of the Olympic Games.
IOC President Thomas Bach enthusiastically welcomed Omega’s extended partnership with the IOC: “Omega is the world’s leader in sports timekeeping, and the extension of our agreement through to 2032 means Olympic athletes will continue to be able to rely on Omega’s expertise. 2032 is an important milestone, as it will mark 100 years since the Olympic Movement was first able to count on Omega’s timekeeping solutions.”
Nick Hayek, CEO of Swatch Group, said: “The Olympic Games is one of the most emotionally stirring events in the world, with an Olympic medal as the ultimate sporting dream. Its message of unity through sport is deeply compelling for people everywhere. From whichever media platform available, people tune in and cheer for their favoured athletes. We at Omega are honoured, that since 1932 we have been part of creating this emotion by measuring the fractions of a second or the distances that will decide between gold, silver and bronze. We are happy and proud to continue this tradition until 2032, which will mark one hundred years of partnership between Omega and the Olympics”.
Omega has served as Official Timekeeper 27 times and has developed and introduced the most cutting-edge timekeeping equipment in the world, including the starting pistol, touchpads for swimming and the Scan ‘O’ Vision MYRIA photofinish camera, which made its Olympic Games debut in Rio and can capture 10,000 digital images per second.
Omega is also the first Olympic partner to extend its tie-up through 2032. It is also the first time in tje long relationship that Omega has extended the partnership by 12 years.
Earlier this year, Omega released a second commemorative watch to mark the Pyeongchang 2018 Winter Olympics. The Seamaster Planet Ocean Pyeongchang 2018 timepiece was released in February following the Omega Countdown Clock unveiling in Seoul to celebrate the one-year milestone.
Other members of the TOP programme include Coca-Cola, Alibaba Group, Atos, Bridgestone, Dow and GE. McDonald’s, Panasonic, P&G, Samsung, Toyota and Visa complete the list.
Omega has also been producing special edition Olympic watches for the sports lovers. The Swiss brand, which signed the deal earlier in 2009 to extend their Olympic association to the Tokyo 2020, has also produced special edition watches for the Sochi 2014 and Rio 2016 Games.