The Indian cricket team tour to Australia was hailed as a golden goose for the Cricket Australia and it is turning out to be as predicted. Now on the back of India tour of Australia, Cricket Australia has announced a three-year, multi million dollar sponsorship deal with Vodafone.
Vodafone joins Alinta as a platinum partner. The commercial details of the sponorship haven’t been revealed but insiders say it is worth several million dollars.
The latest sponsorship signals the return of Vodafone, which is part of the TPG Telecom Group, to international cricket. As part of the sponsorship, the telco will partner with the Australian Men’s Team which recently reclaimed the mantle as the number one ranked test nation.
Vodafone (initially as Orange and then 3) was a long-term sponsor of Australian cricket from 2001-2012, and also held a 12-year sponsorship deal with England’s men’s team that ended in 2010.
The Vodafone logo will be prominent on the playing field and beyond the boundary from the coming Test summer, while energy company Alinta remains the men’s Test team shirt sponsor.
Vodafone will also feature as a partner of the T20 World Cup winning Australian Women’s Team and the second standalone rebel Women’s Big Bash League, showing the growth in the women’s game over recent years.
Cricket will form part of Vodafone’s new brand identity launched earlier this month.
Cricket Australia Interim CEO, Nick Hockley, says it’s fantastic to reconnect with Vodafone.
“What better way to start than with the opening international matches of the summer with the CommBank ODI series against New Zealand in late-September, followed by the second standalone WBBL which will feature the best female cricketers from around the world,” says Hockley.
Vodafone will feature across all major cricket competitions this summer, continuing as the major partner of the Adelaide Strikers in the KFC Big Bash League and the Strikers’ principle partner in the WBBL.
TPG Telecom CEO Iñaki Berroeta says the partnership was the perfect fit for Vodafone.
“As a customer champion, we’re excited to be backing these winning teams,” he says.
“It has been a challenging year for many Australians, so when fans sit down to enjoy a match this summer, we’ll be proud to be cheering on our cricketers with them.”