One Championship ballooning marketing expense leads to losses of $99Mn in 2019

One Championship revenues: Asian mixed martial arts (MMA) promotion ONE Championship posted losses of US$99 million in 2019 despite generating record revenue of US$46.1 million. According to a report One Championship spent $54 Million on marketing expenses in 2019 which is 116% of revenues clocked in the year.

According to an annual financial statement seen and analysed by MMA outlet Bloody Elbow, the Singapore-based organisation’s revenues rose 67 per cent in 2019, up from US$26.9 million in the previous year.

However, the group’s losses for the year climbed by 60 per cent on 2018, when it lost US$61.3 million, largely on account of sky-high marketing expenses.

In 2019, ONE Championship forked out US$54 million on marketing, or some 116 per cent of overall revenue. A year before, marketing outlay stood at US$37 million or 130 per cent of revenue.

The deficit means the company, which is backed by institutional investors including venture capital firm Sequoia Capital and Singapore’s sovereign wealth fund Temasek Holdings, had accumulated total losses of US$229 million by the end of 2019.

Bloody Elbow reports that ONE has seen both its revenues and losses grow every year since 2012, with income increasing at a compound annual growth rate (CAGR) of 65 per cent during that time.

Broadcast rights revenue in 2019 grew by US$18.47 million compared to the previous year, with the total of just under US$33.25 million representing 72 per cent of all revenue.