ONE Championship has inked a multi-year deal with the Star Sports India. As part of the tie-up, the ONE Championship action will be broadcast and streamed live in India on the Star Sports cluster channels and Hotstar.
“I am thrilled to announce that ONE Championship will now air in India on both Star Sports and Hotstar with a multiyear partnership, starting on March 31 with ONE: A New Era in Tokyo!,” said Chatri Sityodtong, Group CEO and founder, ONE Championship.
“Thank you to Uday Shankar, Chairman/CEO of Star Sports and Chairman/CEO of Walt Disney Asia, for your vision and leadership in putting together this groundbreaking partnership between the world’s largest entertainment company and Asia’s largest global sports media property.
“I would also like to thank Sanjay Gupta, Managing Director of Star India, for making everything happen. I would also like to give a shoutout to Saurabh Mittal, Vice Chairman of ONE Championship and my partner, for leading the charge in India (among many other important strategic responsibilities).”
The mixed martial art company ONE Championship is eyeing the India market with great keenness.
The brand had recently signed ace Indian wrestler Ritu Phogat as part of its major extension plans in India.