One Championship has inked deals with at least 13 global brands in the run-up to the Mixed Martial Arts and One Esports 2020 season.
The global brands have been singed for the One Championship’s Mixed Martial Art competitions and the new One Esports division for branding and activation initiatives.
According to sportbusiness.com, the One Championship has on board for its multiple events this year global brands like JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, and Unilever, among others.
The Singapore-based One Championship’s Mixed Martial Arts competition is a medley of combat sports Muay Thai, Judo, kickboxing, boxing, and wrestling.
“Each of our partners share with us a harmonious culture of excellence and innovation, and each play a specific role in realising our vision at One Championship,” the sports business news website had quoted Chatri Sityodtong, chairman and chief executive of One Championship, as saying.
Under the One Esports brand, the One Championship has launched the One Esports Dota 2 Singapore World Pro Invitational at the Singapore Indoor Stadium in December.
Carlos Alimurung, chief executive of One Esports, said the inaugural event was a “huge success” and that two more esports events will take place this year: the One Esports Dota 2 Jakarta Invitational in April and the One Esports Singapore Major in June.
The One Championship in 2020 will schedule more than 50 live events across the organisation’s martial arts and esports properties.