Asia’s largest global sports media property, One Championship has partnered with Adobe to deliver enhanced viewing experience to the audience around the world. The company is leveraging Adobe Experience Cloud – including Adobe Analytics, Adobe Audience Manager, Adobe Campaign and Adobe Target – to help the Singapore-based mixed martial arts (MMA) organisation continue to attract and retain loyal viewers beyond the 138 countries where One Championship is broadcast.
ONE Championship will enlist the California-based software company’s capabilities to measure analytics, with the ultimate aim of growing the viewership base of its mobile app. The partnership will also facilitate the Asian MMA giant to get a clearer view of how its fans want to experience the brand, consequently allowing it to trial new initiatives and create more personalised content, Adobe has stated in its official release.
Chatri Sityodtong, chief executive and founder of ONE Championship said, “With Adobe, I am confident that we will be able to deliver the same great viewing experience and atmosphere across all our channels – physical, social and digital – at the stadium, at home, and even outside the countries we broadcast to today, wherever our viewers are.”
V R Srivatsan, Adobe’s managing director for Southeast Asia, added, “Adobe looks forward to a fulfilling journey alongside ONE Championship as they modernise the centuries-old sport for the digital age, creating exhilarating experiences that go far beyond the physical space and stadiums, and direct to viewers around the world. We are proud to be supporting them with Adobe Experience Cloud as they continue their journey to become the biggest global sports media company and the home of martial arts for the world.”
One Championship is Asia’s largest global sports media property and one of the world’s largest MMA organisation featuring bouts across the full spectrum of martial arts such as Muay Thai, Kickboxing, Mixed Martial Arts, Karate, Silat, Sanda, Lethwei, Taekwondo, Submission Grappling and more. As the only-Pan Asian global sports media property on the continent, One Championship has achieved some of the highest TV ratings and social media engagement metrics in Asia, with a global broadcast reach to 1.7 billion potential viewers across 138 countries.