The leading mixed martial art event ONE Championship is poised for the LIVE television debut in the USA. The epochal achievement will coincide with the Singapore-based martial arts promotion’s 100th event, scheduled for October 13 in Tokyo.
US pay-TV major TNT will broadcast the ONE Championship Tokyo event’s second card on its flagship linear TV channel. The event on October 13 will feature two 11-bout fight cards to celebrate ONE’s 100th show.
The second fight card will begin in the early hours of Sunday morning in Japan to ensure it is broadcast during prime time on Saturday night in the US, states a SportsPromedia report. However, ONE has not yet confirmed the time of the event, being considered among ONE Championship’s biggest events.
American fighters Eddie Alvarez and Demetrious Johnson are confirmed to feature on the show that will be aired in more than 90 million US households. The complete card is not announced yet.
The move comes after ONE announced its first US rights deal with Turner Sports (TNT) in December. The three-year deal made the B/R Live over-the-top (OTT) platform the principal home for live coverage of ONE’s events, with TNT committing to at least 12 one-hour, taped re-airs featuring ONE’s bouts each year.
ONE’s debut on TNT will mark its latest attempt to crack the US market.