OPPO has become the first Chinese partner of Roland-Garros . The partnership with the French Tennis Federation (FFT) grants the Chinese smartphone brand a premium partner status of Roland-Garros and the Paris Masters for the next three years.
The partnership was launched following a ceremonial signing between Bernard Giudicelli, President of the French Tennis Federation and Brian Shen, Vice President of OPPO.
“We are absolutely delighted to welcome OPPO as the first Chinese partner of Roland-Garros and also of the Paris Masters,” announced Giudicelli.
OPPO is also the first Roland-Garros partner from the smart phone industry.
The announcement reflects both the aim of developing partnerships with innovative, dynamic brands to ensure that Roland-Garros engages with younger audiences, and the FFT’s strategy of increasing the Roland-Garros’ presence in key destinations such as China.
OPPO and Roland-Garros will collaborate across a range of areas including brand awareness, video content production, young talent development and technology and product experience.
A core element of the partnership is the combination of the Roland-Garros premium client experience and OPPO’s commitment to product innovation and design. During the 2019 Roland-Garros tournament, OPPO will benefit from extensive visibility on the stadium’s main courts, and the FFT and OPPO have created unique and engaging activities to bring the OPPO products to life.
OPPO will also be the title partner of the Roland-Garros Junior Wild Card Series, seeing young tennis talents who have come through the qualifying stages in China, India and Brazil earn the chance to win a wild card for the official junior draw at Roland-Garros.
The “Roland-Garros Beauty shot”, a series of videos capturing the day’s most dramatic point or most artistic moment fits with the OPPO vision and will be broadcast on Roland Garros website and the tournament’s social platforms.
OPPO will have a space in the exclusive sponsor village as well as being present in the stadium via a photo exhibition where OPPO’s flagship camera phones will be used to bring to life the unique beauty of Roland-Garros and allow OPPO to engage and communicate with consumers in a creative and relevant way.
At the 2019 Rolex Paris Masters, OPPO will organize several activities for spectators in order to bring to life the partnership. Thanks to the “Your Rolex Paris Masters with OPPO” competition, a prize will be awarded to the spectator that takes the best photo at the tournament, using OPPO’s smart phone and OPPO will upgrade lucky owners of an OPPO smart phone to a premium seat.
Brian Shen said, “As one of the most popular sports in Europe, tennis not only requires incredible athleticism, but also elegance and artistry. This resonates well with OPPO’s pursuit of the synergy of cutting-edge technology and aesthetic satisfaction.”
“Our partnership with Roland-Garros echoes a shared vision and plays a key role in OPPO’s effort to build deeper connections with our users and engage with a wider demographic across Europe,” he added.
“This joint agreement is a great show of confidence from one of the world’s leading smart phone brands. The collaboration, based on the theme of innovation, fits perfectly with the FFT’s international strategy, whose aim is to increase the influence and presence of our tournaments in key markets such as China,” Giudicelli pointed out.
Oppo last month had also become the first Chinese brand to ink a sponsorship agreement with the Wimbledon Championship.