OPPO, the official smartphone of Wimbledon, in association with The All England Lawn Tennis Club (AELTC) has launched the #OPPO Wimbledon Breakthrough Award, a new initiative that will recognise breakthrough performances at this year’s event.
The concept will seek to celebrate players that perform above expectations during the 2019 Championships, being played at the All England Lawn Tennis Club courts from July 1 to 14.
The Wimbledon Channel team will recognise players who have delivered particularly inspiring performances or created upsets across the five main draws, as well as the wheelchairs and juniors draws.
After the ladies’ quarter-finals on July 9, the team will narrow down the list of players to four. The list of the selected played will be announced live on the Wimbledon Channel for fans to vote for the winner.
The fans will have from July 10 to 14 (morning) to vote to pick the winner. The winner will be announced on the Wimbledon Channel on the evening of July 14.
The Wimbledon Breakthrough Award is one of a number of activations planned to promote the new partnership.
OPPO is also a partner of Spanish football club Barcelona, the International Cricket Council and official sponsor of the Indian national cricket team.