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BWF’s three innovations to establish badminton as “entertainment business”

Badminton World Federation is adopting new innovations to transform badminton from “sports entertainment business” to “the entertainment business”. Any sport needs better fan connect for...
2018 BWF World Championships sponsors

BWF World Championships : GoDaddy, Laymau among host of sponsors

The Badminton World Federation (BWF) has signed sponsorship deals with internet domain registrar GoDaddy and flavoured liquor producer LayMau for the 2018 BWF World...

BWF World Championships: Tough draws for Saina and Sindhu

It has been a tough year for the Indian badminton stars. Apart from the Commonwealth Games triumph, none of the top Indian shuttlers has...

Srikanth returns to top-5; Saina also moves up in BWF rankings

Indian shuttler Kidambi Srikanth reclaimed his place in top-five following his semifinal finish at the Malaysia Open while Saina Nehwal gained a spot to...
BWF World Championship on Star Sports - InsideSport

Star Sports to broadcast BWF World Championship

Star Sports, the leading sports broadcaster in India, will broadcast the BWF World Championship 2018 live in India. The World Championship is slated to take...

BAI keen to host BWF World Junior 2019 in Guwahati

Badminton Association of India is keen to host the BWF World Junior Championship 2019 in Guwahati. The BAI is working on the pitch to propose...
BWF - InsideSport

BWF World Tour Finals: Royal Selangor official trophy partners

The Badminton World Federation (BWF) has announced Royal Selangor as the Official Trophy Partner of the HSBC BWF World Tour Finals. This was revealed...
BWF Gustavo Salazar Delgado: Tainted Deputy President Gustavo Salazar is out of BWF - InsideSport

Tainted Deputy President Gustavo Salazar is out of BWF

The tainted Badminton World Federation deputy president Gustavo Salazar Delgado is finally out of the world governing body for badminton. The resignation of the tainted...
Srikanth Kidambi poised for BWF No. 1 ranking - InsideSport

Srikanth Kidambi poised for BWF No. 1 ranking

Kidambi Srikanth will be the No. 1 men’s singles player as the Badminton World Federation will release its global rankings on Thursday. Srikanth is assured...
Badminton World Federation (BWF) announces four-year deal with ELO Water - InsideSport

BWF announces four-year deal with ELO Water

Badminton World Federation has announced ELO Water as the Official Water for its championship events and tour finale for the next four years. The deal...