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Badminton princess Sindhu is also Miss India of brand world

  Much before her one achievement fades into oblivion, she emerges with another recognition. With a certain consistency. There is a pattern in her success...

Smashes reign outside court as badminton league kicks off

The second edition of the Premier Badminton League (PBL) began with a super clash between Carolina Marin and PV Sindhu. But games outside the...
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Vodafone to be the title sponsor for badminton league

India’s second largest mobile phone company Vodafone will be the title sponsor of Premier Badminton League during the second season. While no formal announcement regarding...

Sports Movements : TCM appoints Basant Dhawan as the CEO

TCM, a full service sports marketing and management company has appointed Basant Dhawan as Chief Executive officer.   Basant will be responsible for leading all the...

Chen Yufeim, Viktor Axelsen head strong India Open field

World No. 1 Chen Yufei and defending men's singles champion Viktor Axelsen will lead the draw as the 10th edition of the Yonex-Sunrise India...
Badminton Association of India,India Badminton Tournament,Ajay K Singhania,BAI Super Series Badminton,Sports Business News India

BAI restructures domestic tournaments with ₹ 2 cr prize purse

In a major revamp, the Badminton Association of India (BAI) on Monday announced the introduction of a multi-level domestic tournament structure, which will have...
Disney+ india,Disney+ hotstar,Hotstar disney+,Sports Business News,Indian Premier League

Disney+ to be launched in India on March 29: Iger

Disney+ will arrive in India on March 29 with the start of the Indian Premier League. This is official. The announcement has been made...
PBL 2020,Premier Badminton League,PBL sponsorships,PBL 2020 sponsorships,Sports Business News India

Star Sports unlikely to extend PBL broadcast deal, but organisers optimistic

It is highly unlikely that Star Sports will continue as the host broadcaster of the Premier Badminton League after the existing media and sponsorship...

Fitness, picking right tournaments crucial in Olympic year: Sindhu

World champion P V Sindhu on Tuesday spoke about fitness and said proper planning and picking the right tournaments will be crucial to succeeding...
PBL 2020,Premier Badminton League,Star Sports,Sports Business News,Ambumani Ramados

PBL 2020 fails to invoke desired spectator, sponsor interest

Fighting last-minute uncertainties and challenges like non-availability of a venues and withdrawals by key players, the Premier Badminton League this year has struggled to...