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After World Cup heroics, it’s time for commercial gains

After their heroics in the just-concluded ICC Women’s World Cup in England, now is the time to reap the benefits of their hard work,...
Srikanth,world championships,super series,Indian badminton,best indian badminton player

Brands chasing, but Srikanth focused on the game

Kidambi Srikanth has transformed Indian badminton into a force to reckon with. The ‘Giant Killer’ has enabled the sport in the country emerge from...
PV Sindhu

Guru Gopi, shishyaa Sindhu the best for the year

PV Sindhu is the Sportsperson of the Year. The laurel came at the Sports Ilustrated annual awards, where Sindhu’s mentor and coach Puellela Gopichand...
srikanth

Srikanth success harvesting big rewards, now a ‘State’ honour

For Kidambi Srikanth this monsoon is different, most fruitful. It’s reigning success, honours and rewards for the Guntur boy. Global recognition and honours for the...
Srikanth

Windfall for Srikanth – cash, car in hand; contracts in offing

Kidambi Srikanth is in for lucrative deals; prizes. A cash prize purse and a car are announced. Negotiations have begun for lucrative contracts. The next...
Srikanth

Biggest title, but where are sponsors for Srikanth?

There is Saina Nehwal – the first brand icon of Indian badminton. There is PV Sindhu – the badminton princess who is the best...
no to soft drinks

Good Virat declined a carbonated drink ad: Gopichand

Pullela Gopichand is glad that Virat Kohli has declined to renew a soft drink brand endorsement commitment. Much before sports has grown as a multiple-crore...
PV Sindhu

Sindhu occupies prime space in China’s brand market

Champion PV Sindhu had conquered badminton super power China’s might. In their own den. When she captured the China Open Superseries crown. Close on...

Investor Gayle expands his real estate business to India

  Royal Challenger Bangalore's star batsman Chris Gayle has turned investor making investments in various business ventures including real estate. Gayle is taking a cue...

BAI president at a conclave finally clears players dues of Rs 1.6 cr

The newly appointed Badminton Association of India president Himanta Biswa Sarma, in a conclave here on Friday , assured that every effort would be...