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Sachin consortium, JSW, GMR, Adani acquire PKL franchisees

Vivo Pro Kabaddi League will be the biggest sports league in the country now. With addition of four new franchisees, PKL becomes will now...
Sachin

Entrepreneur Sachin’s hat-trick of leagues

Sachin Tendulkar, the master craftsman of batting skills, has completed a rare hat-trick as an entrepreneur. Sachin with his latest interest Pro Kabaddi League...

NBA-Sony target Hindi speaking audience

National Basketball Association (NBA) and Sony Pictures Network are closely working on offering Indian basketball fans a ‘treat’ this NBA season. Get ready for...

Vivo targets hockey next, to be presenting partner for HIL

  Vivo has India’s two best sports marketing spots under its belt – titles of market leader Indian Badminton League and now the second best...
oppo vivo

Vivo-Oppo take sports route with marketing budget of Rs 2,200 Cr

Vivo and Oppo are out to take smartphone market in India by storm. The companies have earmarked an aggregate market budget of Rs 2,200...

Title sponsorship values of sports leagues in India

  With the inception of IPL in 2008, India has not only seen 10 years of cricket carnival but also various other sports have become...
Vivo

PKL announces tie up with Vivo

After two successful seasons of cricketing frenzy with IPL, Vivo- the Chinese smartphone manufacturer is all set to expand its horizon into other sports....

Table Tennis league named ultimate Ping Pong Championship

Table tennis will join the ranks of cricket, football, badminton and kabaddi, when the inaugural Ultimate Ping Pong Championship gets underway, come July. According to...

‘Tremendous long-term opportunity for basketball in India’

National Basketball Association is committed to make destination next for hoopster. The approach is professional. Get young talent on board and culminate them into...

Badminton princess Sindhu is also Miss India of brand world

  Much before her one achievement fades into oblivion, she emerges with another recognition. With a certain consistency. There is a pattern in her success...