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The history of Indian Premier League sponsorships
The Indian Premier League sponsorship growth over the 10 years can be an economists delight. A case study for market strategists, media buyers, and...
2017 : Indian sports leagues’ commercial report card
Is gestation period over for commercial sports in India? Yes will be the answer for the top leagues. Some others are moving closure to...
2017 : The top business deals in Indian Sports
The Indian sports was as much in headlines for commercial reasons as it has been for on-ground success during 2017. The sports as an...
Sony gets lukewarm response for U-17 WC ad sales
The FIFA under-17 World Cup, the biggest football event in Indian sports history, got off to a grand start on Friday amidst great media...
FIFA U-17 WC: Brands, nation gear up to celebrate football frenzy
For once, cricket has taken a back seat. Football is dominating the sporting scenario in the nation. The FIFA Under-17 World Cup fever is...
Dalmia Cement, BYJU’s, NTPC ‘National Supporters’ for U-17 WC
FIFA has signed Dalmia Cement, BYJU’s and NTPC as National Supporters for the FIFA Under-17 World Cup, starting in India from Friday, October 6.
Energy...
Maradona to kick start India Today Football Conclave
Diego Maradona will be the star attraction at the India Today Group football conclave. The Argentine football legend kick start the inaugural season of...
Star gets 6 more sponsors on board for Ind-Aus series
Star India has reportedly roped in six more on-air sponsors for the upcoming Australia tour of India. Hero Honda, Maruti Suzuki and Samsung Electronics...
Royal Stag, Servo among nine brands on board for India-Sri Lanka series
Royal Stag Cricket Gear will be the title sponsor for the India-Sri Lanka Test Series, which has got nine other brand associates – including...
Vivo targets hockey next, to be presenting partner for HIL
Vivo has India’s two best sports marketing spots under its belt – titles of market leader Indian Badminton League and now the second best...
