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English summer: Virat the batsman wins, Virat the captain loses
Virat Kohli the batsman exorcised the ghosts of a horrendous 2014 series but his captaincy left a lot to be desired in the just-concluded...
AMFI leverages sports for TV campaigns for garnering 50 lakh investors
Association of Mutual Funds in India (AMFI) is among the country’s leading brands to advertise in sports. The aggressive marketing strategy of leveraging sports...
Indian Brands Driving Global Sports
Over the years, Indian brands and business giants have come forward to promote sports through million-dollar sponsorships and partnership deals, not just in India...
Sunil Chhetri named 2017 AIFF player of the year
Indian star footballer Sunil Chhetri has been adjudged the 2017 AIFF Player of the year by the national governing body of football, All India...
Mukesh Ambani Asia’s richest, but Jack Ma stays ahead in sports
Being astute business magnates and Asia’s top two richest persons are not the only common traits of Mukesh Ambani and Jack Ma, the Chinese...
The history of Indian Premier League sponsorships
The Indian Premier League sponsorship growth over the 10 years can be an economists delight. A case study for market strategists, media buyers, and...
2017 : Indian sports leagues’ commercial report card
Is gestation period over for commercial sports in India? Yes will be the answer for the top leagues. Some others are moving closure to...
2017 : The top business deals in Indian Sports
The Indian sports was as much in headlines for commercial reasons as it has been for on-ground success during 2017. The sports as an...
Sony gets lukewarm response for U-17 WC ad sales
The FIFA under-17 World Cup, the biggest football event in Indian sports history, got off to a grand start on Friday amidst great media...
FIFA U-17 WC: Brands, nation gear up to celebrate football frenzy
For once, cricket has taken a back seat. Football is dominating the sporting scenario in the nation. The FIFA Under-17 World Cup fever is...
