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Tiger is out of woods; hunts his first title in five years
Tiger Woods has captured his first title since 2013 as he finished the Tour Championship in Atlanta atop the leader board with a two-stroke...
Virat Kohli, Mirabai Chanu recommended for Khel Ratna award
Indian cricket captain Virat Kohli and world champion weightlifter Mirabai Chanu have been jointly recommended for the country’s highest sports honour — the Rajiv...
Kohli needs to learn about field placements, bowling changes: Gavaskar
Former India captain Sunil Gavaskar reckons that Virat Kohli still has a "lot to learn" tactically after their humiliating 1-4 defeat against England in...
English summer: Virat the batsman wins, Virat the captain loses
Virat Kohli the batsman exorcised the ghosts of a horrendous 2014 series but his captaincy left a lot to be desired in the just-concluded...
AMFI leverages sports for TV campaigns for garnering 50 lakh investors
Association of Mutual Funds in India (AMFI) is among the country’s leading brands to advertise in sports. The aggressive marketing strategy of leveraging sports...
Indian Brands Driving Global Sports
Over the years, Indian brands and business giants have come forward to promote sports through million-dollar sponsorships and partnership deals, not just in India...
Sunil Chhetri named 2017 AIFF player of the year
Indian star footballer Sunil Chhetri has been adjudged the 2017 AIFF Player of the year by the national governing body of football, All India...
Mukesh Ambani Asia’s richest, but Jack Ma stays ahead in sports
Being astute business magnates and Asia’s top two richest persons are not the only common traits of Mukesh Ambani and Jack Ma, the Chinese...
The history of Indian Premier League sponsorships
The Indian Premier League sponsorship growth over the 10 years can be an economists delight. A case study for market strategists, media buyers, and...
2017 : Indian sports leagues’ commercial report card
Is gestation period over for commercial sports in India? Yes will be the answer for the top leagues. Some others are moving closure to...
