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2017 : Indian sports leagues’ commercial report card

Is gestation period over for commercial sports in India? Yes will be the answer for the top leagues. Some others are moving closure to...
IPL Media Rights, Title Sponsorships, Indian Sporting Industry, VIVO, Star Sports, InsideSport

2017 : The top business deals in Indian Sports

The Indian sports was as much in headlines for commercial reasons as it has been for on-ground success during 2017. The sports as an...
Sony gets lukewarm response for U-17 WC ad sales- InsideSport

Sony gets lukewarm response for U-17 WC ad sales

The FIFA under-17 World Cup, the biggest football event in Indian sports history, got off to a grand start on Friday amidst great media...
FIFA U-17 WC: Brands, nation gear up to celebrate football frenzy- InsideSport

FIFA U-17 WC: Brands, nation gear up to celebrate football frenzy

For once, cricket has taken a back seat. Football is dominating the sporting scenario in the nation. The FIFA Under-17 World Cup fever is...
Dalmia Cement, BYJU’s, NTPC ‘National Supporters’ for U-17 WC- InsideSport

Dalmia Cement, BYJU’s, NTPC ‘National Supporters’ for U-17 WC

FIFA has signed Dalmia Cement, BYJU’s and NTPC as National Supporters for the FIFA Under-17 World Cup, starting in India from Friday, October 6. Energy...
Maradona to kick start India Today Football Conclave- InsideSport

Maradona to kick start India Today Football Conclave

Diego Maradona will be the star attraction at the India Today Group football conclave. The Argentine football legend kick start the inaugural season of...
Star gets 6 more sponsors on board for Ind-Aus series- InsideSport

Star gets 6 more sponsors on board for Ind-Aus series

Star India has reportedly roped in six more on-air sponsors for the upcoming Australia tour of India. Hero Honda, Maruti Suzuki and Samsung Electronics...
Royal Stag

Royal Stag, Servo among nine brands on board for India-Sri Lanka series

Royal Stag Cricket Gear will be the title sponsor for the India-Sri Lanka Test Series, which has got nine other brand associates – including...

Vivo targets hockey next, to be presenting partner for HIL

  Vivo has India’s two best sports marketing spots under its belt – titles of market leader Indian Badminton League and now the second best...

Title sponsorship values of sports leagues in India

  With the inception of IPL in 2008, India has not only seen 10 years of cricket carnival but also various other sports have become...