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Dhoni to endorse Officer’s Choice Blue “surrogate” snacks

Mahendra Singh Dhoni is ageing for the brand world like a bottle of old wine. The former Team India captain will promote Allied Blenders...
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Dream 11 releases musical TVC #KheloDimaagSe with brand icon Dhoni

India’s biggest fantasy sports platform Dream11 has launched two #KheloDimaagSe lyrical video campaigns with integrated with its brand ambassador and Indian cricket icon  Mahendra...
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With 10 deals in 9 months vintage Dhoni most consistent scorer in brand market

Mahendra Singh Dhoni, like a vintage wine, has maintained his significance for brands even when critics have been busy speculating about his future with...
Hero Motocorp

World Cup 2018 broadcast: Hero Motocorp stays top advertiser in India

Hero Motocorp continues to be the number one company to advertise in India during the FIFA World Cup 2018. Hero Motocorp had started in...
Mobile phone category down, Soft drinks up in IPL Ad volumes: TAM SPORT - InsideSport

Mobile Phone category down, Soft drinks up in IPL Ad volumes: TAM SPORT

TAM Sports, the television data monitoring agency has released data comparing ad-volumes across different categories for the first 31 matches of the ongoing Indian...
JABONG-NBA enter into merchandise partnership - InsideSport

JABONG-NBA enter into merchandise partnership

The National Basketball Association and Jabong, India’s fashion and lifestyle e-commerce platform, have announced a multi-year partnership extension that will provide fans access to...