The Organising Committee for the Olympic and Paralympic Games Paris 2024 has unveiled its new emblem.
The logo was unveiled following an innovative launch ceremony, International Olympic Council has reported on its official website. Over 700 runners, led by Olympic and Paralympic runners ran different routes around the centre of Paris and Saint-Seine-Denis, forming the outline of the new Paris 2024 emblem, which was then revealed in full of a giant screen at the Grand Rex Cinema in the French Capital.
The new design brings together three iconic symbols connected to the sport, the Games and France – the gold medal, the Olympic and Paralympic flames, and Marianne.
International Olympic Committee Coordination Commission Chair for the Olympic Games Paris 2024, Pierre-Olivier Beckers-Vieujant, said: “I congratulate Paris 2024 on the launch of their new emblem. It perfectly reflects their vision and desire to put people at the heart of the Olympic Games Paris 2024. The combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special. I believe that this innovative design will be quickly recognized around the world and be a wonderful calling card for the Olympic Games Paris 2024.”
The emblem embraces the shape and color of the most beautiful medal of all to express one of the core values of sport: striving for excellence. That same commitment also informs every step that Paris 2024 is taking in organizing the Olympic and Paralympic Games Paris 2024 so that it can fulfill the pledges it has made to stage a different, grounded, sustainable and inclusive Games.
Paris 2024 has also shared the new emblem at its twitter handle @Paris2024
La médaille, la flamme, Marianne.
Voici le nouveau visage des Jeux Olympiques et Paralympiques de #Paris2024
— Paris 2024 (@Paris2024) October 21, 2019
The Olympic and Paralympic flames always conjure up special memories. The flame invites us to dream, to engage and to come up with new ways of staging the Olympic and Paralympic Games. It reflects the unique energy of the Games, which bring people together and drive solutions forward. The Games will help improve the lives of the inhabitants of the Seine-Saint-Denis area by bequeathing useful infrastructure to them: eco-neighborhoods, through the conversion of the athlete and media villages into housing, and the creation of local sports facilities, such as the Olympic Aquatics Centre.
Finally, Marianne. With its feminine traits, the Paris 2024 emblem pays tribute to a woman who is a French national symbol known around the world. She embodies the revolutionary spirit that infuses the Paris Olympic and Paralympic Games. She encapsulates the desire to bring the competitions out of the stadium and into the heart of the city. A familiar figure who is everywhere in the everyday lives of French people, she is also a reminder that these Games will be Games for everyone, Games that will belong to the people. Her face is also a homage to female athletes and a nod to history, as it was in 1900 at the Olympic Games in Paris that women were first allowed to compete.
For the first time, the emblem will be the same for the Olympic and Paralympic Games, only differentiated by the Olympic rings or Paralympic agitos, which will appear underneath. The logo also pays tribute to Paris as the host city of the Games, as its pure, understated lines and its original typeface take their inspiration from Art Deco, the first complete artistic movement, which reached its height at the 1924 Games in Paris. It expresses just how proud the country is to be welcoming the world to its capital city in 2024.