French top-tier football club Paris Saint-Germain (PSG) has inked an official partnership with Renault. The three-year deal will see the French car manufacturer serve as the official automobile partner of the Ligue 1 champions.
The two parties will work together closely to develop large-scale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the striking force of Renault as one of the leading French brands worldwide.
PSG, in its official release, has said that the partnership will have a digital focus and will see the club provide engaging online content to its 60 million social media followers in Renault.
Marc Armstrong, Director of Sponsorship at Paris Saint-Germain, said, “We are delighted that Renault has chosen Paris Saint-Germain to mark its entry into football and are proud to associate our club with one of the stalwarts of French industry. Renault will occupy an important position within our overall partnership programme. We are eager to begin working together, starting this season, and to see our players featuring in Renault’s famous ‘French Touch’ campaigns.”
Philippe Buros, Commercial Director, Renault France, said, “We are delighted to associate the Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world. This major partnership offers us many opportunities, both in France and internationally, that will benefit our customers and our sales networks.“