Paris Saint-Germain have signed a partnership agreement for two seasons with LoveBet, one of the online betting leaders in Asia. The online betting platform, ubiquitous throughout the Asian continent, will be able to take advantage of the Parisian club’s ever-increasing popularity in Asia, as well as securing exclusive marketing rights for its users.
LoveBet will now benefit from the Digital Overlay® technology, which was implemented at the Parc des Princes earlier this season, and which better targets TV audiences by match broadcasting area. This innovative system – a first in France – geo-localizes ads displayed on the Led screens around the pitch by adapting messages to the broadcaster’s audience.
Sebastien Wasels, General Manager of Paris Saint-Germain Asia, was quoted as saying: ” We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia. The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand. The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”
Edward Li, Senior Director from LoveBet also commented : « We are thrilled to announce our partnership with such a premium football club full of traditions and accolades. The growing presence of the club in Asia will help us further promote our brand in the region. PSG is giving the best football experience to the fans and we are providing the best gaming experience to our users, we are the best at what we do so this is a perfect partnership for us.»
On average, Ligue 1 Paris Saint-Germain games are broadcast in 54 territories across the world, representing an average audience of more than 3 million TV viewers per match. Thanks to the new rights negotiated by the LFP, in particular in China with CCTV (396 million reached homes), the club’s audience continues to grow significantly.