Confectionary brand Parle Products will be the title sponsor of the Indo International Premier Kabaddi League.
Eight teams representing eight different regions of India will be vying for the top honours and winner’s cheque of ₹1.25 Crore from May 13 to June 4 across three cities at Pune, Mysore and Bengaluru in the inaugural edition of the league.
The IPKL, promoted by New Kabaddi Federation, will be broadcast LIVE on DSport along with Hindi broadcast on MTV, MTV HD+, DDSPORTS & Polimer Music. The league comes up as a direct competition to now well-established and “official” kabaddi league of India – the Pro Kabaddi League.
Parle Products, the owners of the world’s largest selling biscuit Brand Parle-G adds prominence to the IPKL, highlighting the euphoria involved with India’s one of the most loved sports – kabaddi.
“Being one of the oldest and leading biscuits and confectionaries brand in India, we found kabaddi as a sport to have the pan India appeal as our products and IPKL just came in at the right time for us. We have always thrived in making products that cater to the audience from all walks of life across regions and IPKL’s ambitions of making kabaddi reach all corners of India in a real manner promoting young local talent was something that really impressed us to get on board with them as a Title Sponsor. I wish all the participating teams all the very best for the IPKL,” said Mr Mayank Shah, Sr Category Head, Parle Products.
Speaking about the partnership Mr. Ravi Kiran, Director, IPKL said “The involvement of a brand as large and prominent as Parle indicates the fervour that IPKL would be drawing among the Kabaddi enthusiasts of the country. We are a team of athletes and administrators”.
The inaugural edition of the IPKL starts on May 13 at the Balewadi Stadium in Pune with Haryana Heroes taking on hosts Pune Pride. The Pune Leg will feature another 19 matches till May 21 post which the league moves to Mysore for its second leg that will be played from May 24 to 29 and the final leg will be played at the iconic Kanteerva stadium from June 1 to 4 that would also include the semi-finals and the grand finale.
The IPKL in its inaugural season will see a total of 44 matches being played between eight franchisees viz; Bangalore Rhinos, Chennai Challengers, Diler Delhi, Telugu Bulls, Pune Pride, Haryana Heroes, Mumbai Che Raje and Pondicherry Predators.