Baba Ramdev’s healthcare and FMCG brand Patanjali has realigned with the Pro Wrestling League as the title sponsor for the 2018 season. Patanjali Chyawanprash in the last-minute deal has been finalized as the title sponsor for the league.
The cow pure ghee from Patanjali is one of the two associate sponsors.
The 2017 edition of the PWL was supported by the herbal and healthcare natural supplement Patanjali Power Vita. The Hardwar-based multi-crore company had earlier opted out of its two-year sponsorship tie-up with India’s professional wrestling league.
However, ProSportify in late negotiations have managed to rope in the brand. Sources in the Patanjali marketing team on condition of anonymity have revealed that the fresh deals are inked at a much lower consideration in comparison to the last season. “We have been able to garner the combined title and associate categories at a much favourable price,” the source said.
Insidesport.co has approached the sales team of ProSportify, the league organisers, for further details. However, they did not share any information. The insidesport.co has reliably learnt that the league organisers are expecting to close a few more deals in the associate sponsors category.
Meanwhile, PWL has also got Jindal Power and Steel Group brand, Jindal Panther TMT Rebars in the associate sponsor category.