Paytm has been announced as the official ticketing partner for Delhi Daredevils for the upcoming Vivo Indian Premier League 2018.
Delhi-NCR based India’s largest e-payments and e-commerce brand will serve as the exclusive ticketing partner for Delhi Daredevils. The tickets for the games to be played at Feroz Shah Kotla Stadium will go live on Paytm and Insider.in shortly.
Paytm on Monday has announced a 5-year-deal with the Board of Control for Cricket in India to become the official Umpire Partner for the league. Paytm has also served as the ticketing partner for Dabang Delhi KC for the last year’s edition of Pro Kabaddi League.
Paytm has aggressively forayed into the cricket ticketing space as the official ticketing partner for India-Sri Lanka and India-New Zealand matches in Delhi, Mohali, Indore, and Dharamshala.
Paytm will leverage its extensive network to offer the DD fans a first-of-its-kind consistent omni-channel ticketing and shopping experience. The company along with Insider.in will host tickets for all the DD home games and handle everything from in-stadium and counter payments, refund on cancellation for both online and offline sales.
Paytm will manage the DD loyalty programme and host official merchandise sales on Paytm Mall and various other channels. Paytm will also leverage Insider.in’s online and offline marketing channels to create nationwide buzz around upcoming Delhi Daredevils games and driving greater audience engagement.
In a first-of-its-kind move, Paytm would make match tickets available through its network of over 200+ Partner Stores in Delhi NCR. Fans will also be able to get a special DD-Paytm Food & Beverages Payments Card online before the game as they book their tickets and use it for all food or beverage purchases at the stadium.
The DD-Paytm Food & Beverages Card can be recharged instantly before or during the match using the Paytm app. This move will streamline the sale of food & beverages during the games and make it more convenient for fans in the stadium.
Madhur Deora, Chief Financial Officer and SVP, Paytm said, “We are proud to partner Delhi Daredevils, as they embark upon an exciting VIVO IPL season with one of their best squads ever. Paytm Entertainment is focused on helping our partners grow their business through innovation and helping them offer a superlative experience to their customers – in movies, events, and now – DD Home Games. We are committed to bringing our scale and ecosystem to solve pain points like online and offline bookings, fan-club management, payments, merchandising and much more. We believe we are uniquely placed and are fully committed to innovating for our customers and our partners”.
Hemant Dua, Chief Executive Officer, GMR Sports Pvt. Ltd said “Fan experience has always been one of our top priorities. An integration with a partner like Paytm is a step in that direction. We also hope to leverage Paytm’s expertise to create a seamless experience for all the fans.” Paytm will manage the end-to-end ticketing experience for what promises to be an exciting season of T20 cricket. DD Fans & Paytm customers can book their tickets online, on the Paytm website, app, or Insider.In, with which Paytm will be managing ticketing and operations for these matches or scan the Paytm QR placed at the ticket counters and book tickets offline”.