The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt. Ltd. (Paytm) have acquired the sponsorship rights for the BCCI International and Domestic matches for the 2019-2023 cycle.
The winning bid was at a price of ₹ 326.80 crores to be paid for 2019-23 home season. The winning bid was ₹ 3.80 crores per match which is at 58% incremental value in comparison to the previous per match value of ₹2.4 crores.
“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket,” said BCCI CEO Rahul Johri.
Vijay Shekhar Sharma, Founder & CEO, Paytm added, “We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
The new rights deal will come into effect from South African cricket teams tour of India, which starts with the T20 International on September 15.