Paytm has partnered with Dabang Delhi Kabaddi Club as its official ticketing partner for the 5th season of the Pro Kabaddi League. As a part of this engagement, Paytm will manage the end-to-end ticketing experience for all matches held at Dabang Delhi’s home stadium – Thyagaraj Sports Complex, New Delhi.
Paytm customers can book their tickets online or scan the Paytm QR Code placed at the venue ticket counter to book their tickets. The company will also manage merchandise sales at the stadium during the matches. This will ensure a seamless experience as fans queue to enjoy one of the most watched non-cricket sports tournaments in the country.
Madhur Deora, chief financial officer and senior vice president, Paytm in a Press release has stated that “kabaddi is fast emerging as a major sport for all Indians, with a passionate fan following. We are proud to associate our entertainment business with this sport, which is an important part of our nation’s culture and enjoys a massive reach. We are honoured to be selected by Dabang Delhi, a leading team in the Pro Kabaddi League, as their partner for ticketing and on-ground management. Paytm has end to end capabilities for ticketing and we are confident that our association will enable the organizers to take the league to staggering new heights.”
“We are glad to announce our association with Paytm as the official ticketing partner. With Dabang Delhi KC possibly having one of the largest fan base in the league, on digital and on ground, it is imperative that we reward them for their loyalty by bringing them closer to the action. With Paytm we have a partner who understands the ticketing market and consumer purchasing behaviour. We feel this partnership will help us get our fans to push Dabang Delhi KC towards success,” the release quotes Saumya Khaitan, Dabang Delhi CEO as saying.
Within a year of launch, Paytm has built a massive supply chain of local theaters and events by revamping traditional offline ticket booking systems. Along with booking online tickets, the company has adopted a holistic approach by using its widely popular Paytm QR code to implement easy offline ticketing solutions at ticket counters. This has led to integrated booking experiences and made Paytm the preferred movie and event bookings platform with high repeat usage among consumers.
Dabang Delhi KC is the Delhi franchisee of the Pro Kabaddi League. Owned by Mrs. Radha Kapoor Khanna and led by Meraj Sheykh, the team plays its home matches at the Thyagaraj Sports Complex, New Delhi. Launched in 2014, the Pro Kabaddi League has had 4 successful seasons so far and the fifth season began in July this year.