Pemex fifth Mexican brand to partner with Force India

Pemex fifth Mexican brand to partner with Force India - InsideSport

State-owned oil and gas company Pemex has become the fifth Mexican brand to ink a sponsorship deal with Sahara Force India F1 team.

Force India F1 team has announced a partnership with Mexican state-owned oil and gas company Pemex after unveiling its new car VJM11 for 2018 Formula One Season.

The Pemex logos were visible on the wing mirrors of the VJM11 when Sergio Perez and Esteban Ocon pulled the covers off their 2018 car this week in Barcelona’s Circuit de Catalunya.

The deal which covers 2018 season will feature Pemex’s on the wing mirrors of Force India’s cars, drivers racesuits of Sergio Perez and Esteban Ocon as well as team clothing and other assets, Force India has reported on its official website.

Pemex becomes the 5th Mexican company to ink a deal with Force India after Infinitum, Telmex, Telcel, and Vonhaucke.

Carlos Alberto Treviño, Pemex CEO, said, “We are extremely proud to announce our partnership with Sahara Force India on the eve of the new Formula One season. The team has achieved remarkable results in recent years and everyone at PEMEX is excited to support this team on the next stage of its journey.

“The global appeal of the sport provides an ideal stage to increase our brand awareness and to show our clients, franchisees, investors and consumers the strength and support of the brand which has entered a new open market environment. We want to begin a novel and exciting venture to show our evolution.”

Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “The involvement of PEMEX in Formula One is hugely significant. As one of the biggest companies in the world, it’s fitting that they have a presence on the Formula One grid through their partnership with our team.

“We share a similar mindset as both our organizations have big ambitions and aspire to deliver the highest quality products. It’s great to see PEMEX in Formula One and we look forward to celebrating a successful season of racing together.”

The team has recently concluded the day 2 of pre-season testing programme ahead of season’s first race in Melbourne on March 25 as team driver Esteban Ocon the new VJM11 for the first time covering 79 laps.