Percept One has won the event management mandate of the 22nd Asian Athletics Championship (AAC) 2017. The agency has won the mandate for creative, activation and PR.
The flagship sports event, to be organised by Asian Athletics Association (AAA), will take place between July 6th and July 9th, 2017 at Bhubaneswar, Odisha.
The event will feature about 1,000 athletes from 45. Percept One will be in charge of creating and overseeing the complete branding, radio and television advertising, 30-city road shows, Press conferences and media management as well as complete on-ground execution of the AAC.
“To have the opportunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege,” said Ms Nupur Mahajan, CEO, Percept One. “Working for the nation is an honour, as it does bring that sense of purpose we are always seeking.”
For Percept One sporting events portfolio already includes some of the big ticket events like the Commonwealth Games, Champions Tennis League, Lusofonia Games, Goa; National Games, Kerala; WWE, FC Goa Launch and Sahara Pune Warriors Launch.