Perform’s Omnisport to offer services for Indian audience


Omnisport, market-leading international sports news and content agency announced that it is set to offer its services dedicated to Indian audience. The Perform group’s subsidiary will enhance its content offering by adding Hindi, Bengali and Malyalam language. This is done in accordance with the company’s commitment to India and its global strategy.

To begin with, Omnisport, which is the video and editorial wire service from UK-headquartered Perform Group’s vast sports content library, will start off by offering short form sports videos relating to football, cricket and, possibly, an indigenous game in the three Indian languages. Omnisport coverage is quite limited in India. So, to enhance its visibility the company is also exploring options to set up a production facility in Mumbai by year end or early 2018.

Over the next year or two, Perform group is looking at investing around Rs5 crore in India. It is a sure sign of the Sussex Company looking at expanding its presence in India where football is getting a growing audience. Nearly 60 per cent of the content handled by Perform Group globally comprises football, as reported by

Some of the clients of Perform Group in India include The Hindu group, The Hindustan Times, Veqta and a leading sports portal in India.

Focussing on the global audience, Omnisport offers high quality digital sports video in 15 languages at present. Their service includes breaking news, match action and content enriched with category-leading Opta sports data, together with up-to-the minute editorial content, including reports, news, exclusive interviews, features, data-enhanced editorial and live blogs. Omnisport’s newsgathering network extends to more than 250 specialist journalists on 12 international news desks, and a larger network of stringers.

Omnisport works with most of the leading global sports broadcasters and digital publishers, including beIN Sports, ESPN, DirecTV, Yahoo, Eurosport, Fox Sports Asia, BBC Sport, Sky Sports, BT Sport, Malaysia’s Astro, L’Equipe and Diario AS.